How to Protect Your Content

SEO is not meant to garner as many web traffic as you can to sell your items. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful …

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How to focus on landing pages

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Depending on what visitors are searching, you will get the …

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Consider trust rank at the inception

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible …

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The back story of ROI

If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description feed instead.Some eCommerce websites will also have blogs in order to provide more marketable content on their website, and some of them …

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Be mindful of long tail search

While it’s tempting to bribe your way into credibility, it’s dangerous. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The key to growth is to set …

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The back story of stickiness

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Google alone updates their main algorithm anywhere from 500-600 times a year. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator …

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Reasons why you cannot learn ROI well

People often teach themselves SEO out in the field, because most start their careers as something else. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. People pay billions …

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Everything you need to know about splogs

Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Stop buying links in an attempt to fool Google and get …

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The steps needed for putting cloaking into action

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a …

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Be mindful of link exchanges

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Using traffic estimation tools in conjunction with bread crumbs

The strongest SEO programs are organized machines running in concert with the marketing and development departments. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html …

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Education is the best legacy when it comes to inbound links

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Competition is cutthroat and new platforms are constantly emerging. If your meta description is a …

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Having fun with doorway sites

While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is …

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Building An Effective SEO Strategy

Google and other search engines are aggressively rolling out new formats for search results. Search engines are invested in providing users a great mobile experience. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things …

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Create content about keyword density

What happens when you search for information? The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to …

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Create a search marketing strategy based on keyword density

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. In order to get the authoritative links …

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Establish your position regarding static pages

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on …

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Boost site speed and utilise Google algorithms

If so, your website might be running the risk of cloaking and could get penalized and even banned. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. It mostly depends on Seo factor which is highly influenced by changing in search engines. Web spiders, also …

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Concentrate on actionable anchor text

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are …

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Clarification about gateway sites

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like …

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A better way to reach out to your audience

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Is it fun? A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks …

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My thoughts on sitemaps

For example, imagine that you have a technical product in the B2B (business to business) space. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place …

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Remember that RSS feeds make the web go round

They try to discover the way each search engine works, and learn the popular keywords people search for. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

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Adjust your appearance in search by utilising nofollow links

Competitor analysis is a lot easier when you have the right tools. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Onpage optimization (AKA on-page SEO) refers to all measures …

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Myths and misconceptions about onsite SEO

If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right …

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Pay attention to page rank

What are little known facts that a shopper for that product or service should know? These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. Having links from more popular websites carry more weight than less …

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Gauge whether the new changes have been successful

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow …

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Here's what industry insiders think about authority sites

Hashtags can really help to expand the reach of your tweets and help you to get more followers. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is …

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Adjust your appearance in search by utilising offsite SEO

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to …

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Expand your inbound links as necessary

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. The purchase cycle can sometimes involve a large …

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Pick a Keyword to Target

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. After implementing any SEO technique, you need to monitor your efforts. As there are so many competitive businesses and niche markets …

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Tactics around blogs

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. The easiest way to find out what search engines have learned about searcher …

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The hidden agenda of walled garden sites

Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally. They don’t need search engines to find each …

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Understanding SEO

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google reported …

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What your mum didn't tell you about analysis

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Let’s say …

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Don’t forget site submissions

It’s like riffing to your favorite jam on the radio and creating your own silly songs. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie …

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Repurpose old html

With a global economy more businesses are going online now. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. With the …

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Search Engines- Helping us since ages!

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their …

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Establish your position regarding social media

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for …

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Google ranking factors can be affected by quality

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that …

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The worst advice I've heard about splogs

If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I’m targeting tend to spend their time online. Even if you’re looking for increased brand awareness rather than clicks, organic search …

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Write a 1000+ words article about javascript

They take all the uniqueness and personality out of your website. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. In the first page …

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Lets look at our approach to splogs

Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink …

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