While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry falls under. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.

My thoughts on meta tags

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? Search engine optimization (SEO) is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the process of optimizing a website so that it performs well in organic search. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. CSS files should be free from syntax errors.

Boost site speed and utilise indexed pages

To help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike.

Use your key phrases in as many URLs as possible

In these instances, you leave it to the search engines to make the decision on which page is the correct one. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. According to Gaz Hall, a UK SEO Consultant from SEO York: "And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty simple question at first, but I’ve stewed on it for a couple of weeks and we could go on for hours and hours on why SEO is so difficult but the fact is: it ain’t what it used to be and in 10 years it ain’t gonna be what it is today."

Google ranking factors can be affected by quality

The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes. Now, The talk on Facebook is about osoo at the moment. this is an important issue to be addressed. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Quality always trumps quantity.