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The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail.

Focus on performance, user experience, and plugins

You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO. If creating and maintaining consistently Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website.

You may be better off to start from scratch

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms?

The secret behind keyword density

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. White hat SEOs operate above board, performing work that will benefit their sites long term. Gaz Hall, from SEO Hull, had the following to say: "Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches."

I bet you didn't know this about 301 redirects

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have to build their campaigns, the more damage they can do to your pages. From The talk on Facebook is about Oxon AA at the moment. an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. The easier it is to read your content, the more likely it is that your readers will share it. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.