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When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Check the company’s reputation, have any of their clients had a Google penalty? These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website.

How the canonical tag can hurt your search engine rankings

And don’t let SEO take over your life – you still have to be out there doing business. Sounds easy, right? Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval.

Hidden facts about landing pages

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click.

Why domain authority matters

Reputation has become a form of currency on the internet. Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information. Google will continue to crawl your website’s pages and credit any improvements with a higher ranking. Gaz Hall, an SEO Guru from the UK, said: "Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information."

Make link exchanges a priority

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. These Have you ever dreamed about Save Our Schools for this? items include the titles for your pages, meta descriptions and H tags. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop.