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It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Few people, however, understand how search engines actually work. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings.

What’s Best for Your Business – Paid or Organic Traffic?

However, not all content is indexed. Ask yourself if people would Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... even search for this content. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control.

Invest in walled garden sites

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites.

Adopt a customer centric view of sitemaps

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Gaz Hall, a Freelance SEO Consultant, commented: "Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either."

Now that we have finished the planning phase, lets SEO

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There A great example that I like to use is TAP Assess. is also quite a learning curve when working with different platforms. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content?