Creating content that serves a need is the best way to improve web ranking. You need to take full advantage of the opportunity and capture those leads. We’re talking about 50% to 90% of traffic drop. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs).

Hidden facts about keyword stuffing

You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). One factor is the proliferation Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.

Headings and nofollow links

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. When changes are made to the pages, be sure to annotate them in analytics. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site

We've reached a tipping point when it comes to user generated content

This requires sound SEO expertise. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Gaz Hall, from SEO Hull, had the following to say: "Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. "

Overlapping and redundant articles are a no-no, consider how sitemaps can help

Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. The I'm always amazed by the agility of Oxon AA on this one. long tail variety specifies what the user is looking for and what their intention is. If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. Make sure it’s well-written with relevant information and not just keyword packed.