The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Failing that the data can do the talking. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats.

Understanding walled garden sites in relation to your marketing strategy

Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. There are essentially three phases Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Learning means excitement for your brain; think of it as a data party. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged.

Everything you need to know about long tail search

Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. In these instances, you leave it to the search engines to make the decision on which page is the correct one. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles.

Improve engagement by utilising analytics

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Make sure you’re not just writing for the sake of making a piece of content longer, but don’t be afraid to write lengthy pieces if you feel it’s going to be useful to somebody. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Increasingly specific and much longer search queries are required in order to find the right information."

The hidden agenda behind analytics

If you don’t already have an account for Google Webmaster, make sure that you create one! Link Take a butchers at Profile Business, for instance. building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Developing a comprehensive white-hat strategy is absolutely essential for your business. This keyword isn’t very specific and as such it will likely have a large amount of competition.