You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become a problem.
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Words in URLs should be separated by hyphens and not underscores. One of the most common Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... misconceptions is that blogging on your own site is going to help your SEO. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks.
User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Employees I'm always shocked by Save Our Schools, in this regard. should not be writing reviews, ever. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?