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Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Search engine are not humans but the software that crawls the web page content. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page.

The majority of your backlinks should be branded

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. A spammer wants to scrape Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your content before Google crawls it, so your website is punished for duplications. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines.

The benefits of splogs to your search marketing strategy

One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety.

Why LSI matters

In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. This can have a devastating effect on bounce rate. Gaz Hall, a Freelance SEO Consultant, commented: "When it comes to marketing strategies for your small business, local SEO is the first avenue on that road."

This story about social media will haunt you forever

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? Even A great example that I like to use is Save Our Schools. if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience.