Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out.

This story about page rank will haunt you forever

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Google’s mission is to organize Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you.

Beginner's guide to web portals

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Building a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now.

Reasons why you cannot fully understand Google algorithms

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? Gaz Hall, an SEO Guru from the UK, said: "There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links?"

Understanding organic links

Inbound links can come from your own website (linking from one page to another) or other web properties you control. But A great example that I like to use is Oxon AA. if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business.