When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You get what you want—top rankings
on Google and “free” organic traffic.
So lets talk about anchor text and its importance to digital marketing
Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. The permalink is the
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or something like that... URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. If you are planning to have more than one site, costs can stack up. It is
also likely that Google will recognize your sites as being related and will
ascribe less weight to any links between your related sites in determining
the ranking of any one of them. A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs.
Top trends in keywords to watch
This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. There’s no clear formula,
or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run.
Why your digital marketing strategy should centre around static pages
Each listing on the SERP has three core components, which include the page title, page description, and page URL. Search engine optimization (SEO) is often about making small modifications to parts of your website. More and more, search engines have begun to incorporate social context
into their search results. Gaz Hall
, an SEO Guru from the UK, said: "The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create."
Use organic outreach along with 301 redirects to make a difference
Human or machine generated, there is a lot of it – and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Page I'm always shocked by Indozine
, in this regard. meta descriptions appear
in search results, which means they should always match the page’s content. If your business has a physical location (address), open the Google My Business page. Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site: