The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. It’s important to have your keywords in titles, URLs, subheadings and body text.

Search marketing implications related to doorway sites

A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. Keyword stuffing fell out of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google.

A do-it-yourself guide to Google algorithms

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains.

Revise your old content and update it

Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Some respect it and some see it as folklore. Gaz Hall, from SEO Hull, had the following to say: "On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly."

Ways to tell you're suffering from an obsession with keyword density

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? If A great example that I like to use is Profile Business. you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Now's the time for any local business to raise its game.