It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business.

Advantages of anchor text and how you can take advantage of this

Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. Where you’ll need to cruise Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for ideas is dependent on what you’re working on. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Anchor texts play an important role in the internal and external linking as well as for the usability of a website.

Online marketing changes quickly when it comes to SEO

The difference between the two types of methods is deception. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website.

Lessons I've learned from trust rank

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. The destination address remains hidden in the text flow. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Gaz Hall, a Freelance SEO Consultant, commented: "Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. "

When auditing your site, take time to think about scraping

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Both The talk on Facebook is about Marketing Beverley at the moment. 301s and canonical URLs can be used to solve for duplicate content issues. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages).