The back story of ROI

If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description feed instead.Some eCommerce websites will also have blogs in order to provide more marketable content on their website, and some of them …

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Using traffic estimation tools in conjunction with bread crumbs

The strongest SEO programs are organized machines running in concert with the marketing and development departments. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html …

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Remember that RSS feeds make the web go round

They try to discover the way each search engine works, and learn the popular keywords people search for. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

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Myths and misconceptions about onsite SEO

If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right …

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Google ranking factors can be affected by quality

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that …

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You don't need special search engine pages

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. SEO is the practice of providing your clients with information about your services digitally. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your …

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Measure and Improve by paying attention to LSI

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. On the other hand, if the site it's on seems suspicious, that's a good reason to try and …

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The hidden agenda of walled garden sites

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. If you want to increase your rank for your particular web …

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Questions to ask about SERPs

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Digital marketing is not all about selling and purchasing of products and services. Only for marketing needs, different titles are resorted. Based on your business goals, searcher data, and …

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The broken link-building method aided by cloaking

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. To include local SEO is now essential. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building …

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What your mum didn't tell you about LSI

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google only show sitelinks for results when they think they’ll be useful to …

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Things you most likely didn't know about search queries

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by …

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The hidden agenda behind analytics

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Failing that the data can do the talking. Users conduct an estimated 62,000 …

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The reason everyone loves indexed pages

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow …

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Google has made its review markup guidelines fairly clear

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. A permanent redirect from one URL to another indicates the original URL has changed for good. If you get too far into the SEO rabbit hole you’ll start stumbling upon …

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Reasons why you cannot learn duplication well

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of …

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Make sure your SEO checklist includes SEO for best results

News articles can never be evergreen because they have an end date and refer to current events. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be …

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Succeeding in SEO means paying attention to web portals

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. There’s always something written somewhere that you can quote and use. You could also link back to the original article …

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Understand about link bait

There are two main philosophical buckets of practices for SEO: black hat and white hat. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured …

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Establish your position regarding long tail search

Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase …

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Write a 1000+ words article about cloaking

Stop marketing to audiences and instead market to customers at scale. Does that change how they see the product or whether they need to buy something else? Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not …

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Its all about rankings

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. One thing you should not forget – there is no static SEO system that is going …

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Lets look at our approach to content

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. There are many ways to …

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Unexpected ways URLs can impact your marketing efforts

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar …

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How to focus on ROI

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Paid search is still search. If you aren't talking about your best content, why should …

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Let's follow text links best practise

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices …

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Having fun with CTR

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Find a simple guide to bounce rates and read up about it

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. This is very similar to duplicate content, however it manifests itself in a different way. Where you’ll need to cruise for …

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Write a keyword-rich introduction about googlebot crawlers

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Building backlinks for a particular keyword through different off page techniques …

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A great first step in the goal-articulation process

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page According to similar web mobile now drives 56% of all traffic …

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Audit your profile, looking for issues with regards to anchor text

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Many details are involved in good SEO, from …

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Tell me more about quality

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name …

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Bucket brigades based on duplication

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for …

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A do-it-yourself guide to authority sites

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. And for that, you need to correctly optimize the page …

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Why are search queries so popular?

The cornerstone of a successful organic search campaign has always been technical SEO. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely …

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Bucket brigades based on rankings

Optimizing page titles for search is best done finding a balance between volume and intent. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated …

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This year will be the year of mobile search

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. In order to …

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Adjust your appearance in search by utilising plugins

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. In fact, if you overuse keywords, you’ll be …

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Wait. Is duplication really that simple?

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. The best …

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