Be mindful of long tail search

While it’s tempting to bribe your way into credibility, it’s dangerous. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The key to growth is to set …

more ...

The steps needed for putting cloaking into action

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a …

more ...


Boost site speed and utilise Google algorithms

If so, your website might be running the risk of cloaking and could get penalized and even banned. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. It mostly depends on Seo factor which is highly influenced by changing in search engines. Web spiders, also …

more ...

Concentrate on actionable anchor text

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are …

more ...

Adjust your appearance in search by utilising nofollow links

Competitor analysis is a lot easier when you have the right tools. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Onpage optimization (AKA on-page SEO) refers to all measures …

more ...

Expand your inbound links as necessary

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. The purchase cycle can sometimes involve a large …

more ...

Pick a Keyword to Target

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. After implementing any SEO technique, you need to monitor your efforts. As there are so many competitive businesses and niche markets …

more ...

The hidden agenda of walled garden sites

Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally. They don’t need search engines to find each …

more ...

What your mum didn't tell you about analysis

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Let’s say …

more ...

More focus is put on 301 redirects

It mostly depends on Seo factor which is highly influenced by changing in search engines. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. The authority of the domain …

more ...

Succeeding in SEO means paying attention to RSS feeds

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. ocial Bookmarking is another great way …

more ...

When auditing your site, take time to think about scraping

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

more ...

How to learn about 301 redirects in a few hours

A Google research recently revealed that four out of five users trust search engines for local searches Content must convey sentiment for people to be able to empathize and connect with it. It all starts with the quality of your own product or content. Create content that people will want …

more ...

The broken link-building method aided by analysis

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not …

more ...

Things about organic links you have to experience yourself

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

more ...

Reasons why you cannot learn long tail search well

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Font size …

more ...

People still ask me about web portals and its importance today

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. While …

more ...



Write a 1000+ words article about mobile search

Every little bit counts. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e …

more ...

Reasons that marketers love link building

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Did you know that there …

more ...

Pay attention to widgets

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Remember that you are writing to engage …

more ...

Improve engagement by utilising landing pages

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you …

more ...

Make a good use of bounce rates

This is important because most Internet users rely heavily on these rankings. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. If you are going to use freelancers, beware of duplicate …

more ...


The benefits of mobile search to your search marketing strategy

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Here’s the …

more ...

Maybe site submissions will be a thing of the past

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Spend some time to get to know the people who consistently …

more ...

Be mindful of keyword stuffing

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one …

more ...


Only build citations for real physical locations

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will …

more ...


Aligning your goals in relation to onsite SEO

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. SEM and SEO can be difficult topics to understand. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines …

more ...

The benefits of rankings to your search marketing strategy

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. When creating new content ask yourself: what the goal of that content is? What information do …

more ...


Keep an eye on impressions

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic …

more ...