How to focus on landing pages

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Depending on what visitors are searching, you will get the …

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Consider trust rank at the inception

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible …

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Reasons why you cannot learn ROI well

People often teach themselves SEO out in the field, because most start their careers as something else. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. People pay billions …

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Be mindful of link exchanges

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Create content about keyword density

What happens when you search for information? The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to …

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Tactics around blogs

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. The easiest way to find out what search engines have learned about searcher …

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Understanding SEO

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google reported …

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Don’t forget site submissions

It’s like riffing to your favorite jam on the radio and creating your own silly songs. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie …

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Repurpose old html

With a global economy more businesses are going online now. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. With the …

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Establish your position regarding social media

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for …

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Lets look at our approach to splogs

Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink …

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A few words on dynamic pages

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how …

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Link building strategies

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. If none of those …

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Understanding CTR in relation to your marketing strategy

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. With that in mind, it is always best to create posts and articles which target different behaviours. Oftentimes, low-quality scraper …

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Make link exchanges a priority

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Check the company’s reputation, have any of their clients had a Google penalty? These days Google rolls out several algorithm updates …

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The worst advice I've heard about reporting

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts …

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Improve engagement by utilising doorway sites

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. If you need search engine optimisation help for …

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Backlinks, backlinks, backlinks!

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Watch out for tools that attempt to capriciously control your future, like how some CDN’s hijack one’s link-juice via overzealous subdomains. Sound SEO strategies aren’t susceptible to …

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How to survive your first encounter with splogs

You will plant three seeds today, are you ready? To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”. A search term can be generic, broad, specific and long tail. We’re talking about …

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Take a customer focused approach to walled garden sites

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Google have always …

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Personalization counts: how does page rank fit into this?

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Keyword density refers to the number of times a particular keyword is used in the …

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I bet you didn't know this about 301 redirects

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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The meta keywords tag is not a ranking consideration

To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious …

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Random musings on dynamic pages

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Search engines scan …

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Build backlinks with patience

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Keyword research is one of the most crucial steps in the SEO process. It tells you about the …

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Avoid link directories that link to all types of websites

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Would you like to make it easier for search …

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Things your competitors know about stickiness

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

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Find a simple guide to conversion rates and read up about it

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. While it is …

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What does a mobile crawl of your website look like?

The data and metrics are valuable because they give you insight into your customers: If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Multiple tracking studies have shown that we …

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Planning is a crucial part of any SEO campaign

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Meaty meta descriptions may affect your Google algorithms tactics

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. There is no magic number of …

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Expand your URLs as necessary

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Measure and monitor what is working and update your strategy on the fly. Basically, if search engines don’t understand your pages, those pages will fall out of the …

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Fun with rankings for now

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king …

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Take care when dealing with plugins

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and …

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