How to Protect Your Content

SEO is not meant to garner as many web traffic as you can to sell your items. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful …

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The back story of stickiness

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Google alone updates their main algorithm anywhere from 500-600 times a year. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator …

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Create a search marketing strategy based on keyword density

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. In order to get the authoritative links …

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Establish your position regarding static pages

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on …

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My thoughts on sitemaps

For example, imagine that you have a technical product in the B2B (business to business) space. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place …

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Pay attention to page rank

What are little known facts that a shopper for that product or service should know? These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. Having links from more popular websites carry more weight than less …

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Here's what industry insiders think about authority sites

Hashtags can really help to expand the reach of your tweets and help you to get more followers. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is …

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Search Engines- Helping us since ages!

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their …

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Consider googlebot crawlers at the inception

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the …

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Think about web 2.0 from the start

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that …

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How to survive your first encounter with gateway sites

Just imagine a fraction of those 14 billion searches happen for your business. This is one of the many reasons why trust between your businesses is so important. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal …

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Reasons that marketers love inbound links

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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Top trends in SEM to watch

These include paginated pages, categories, alphabetical, tags and search results). One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based …

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Can a techie truly understand web portals

To sum it up, SEO is difficult because search engines are always changing and updating. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Yes, “look and feel” is …

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The secret behind nofollow links

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. To increase the site speed, consider carrying a comprehensive Technical …

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Improve engagement by utilising CTR

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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What your mum didn't tell you about keyword stuffing

However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. These can be a great way to structure content …

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Write a 1000+ words article about link bait

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Google RankBrain is perhaps the greatest invention/best …

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This story about social media will haunt you forever

Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what …

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The best advice I've listened to about nofollow links

Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: Planning keyword targets and goals together is of the utmost importance for all outbound communications. By default, WordPress uses the same Meta data stored in the header file (header.php) for each …

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Boost site speed and utilise web crawlers

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Search …

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Large Number Of Authoritative DoFollow Links Pointing To Site

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step …

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Let's talk about comment spam

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Oftentimes, low-quality scraper sites …

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Unlocking the mystery of comment spam

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness …

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The ultimate revelation of hits

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. As …

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Beginner's guide to SEO

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and …

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Everything you need to know about walled garden sites

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new …

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When your use of content becomes obsessive

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. They (whoever they are) say you “need to improve your SEO.” …and they are right! A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users …

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Don’t forget citations

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will …

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Make a good use of onsite SEO

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. And the common belief …

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Can content really make a difference?

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Change is the only constant you can count on in …

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Lets look at our approach to analytics

Do they go back to Google and try another website? Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Corporate communications like …

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Its all about CTR

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst …

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Number of backlinks to the domain

Strategically written website copy includes well-thought-out internal links and calls to action. For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Once the searcher lands on your page and confirms the content will satisfy the search, make sure …

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It is inevitable that some of your efforts will fail

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. When people search for information online, they’re looking for content that will satisfy whatever need they may have. Much of the time, it makes sense for the search engines …

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