Everything you need to know about splogs

Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Stop buying links in an attempt to fool Google and get …

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Education is the best legacy when it comes to inbound links

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Competition is cutthroat and new platforms are constantly emerging. If your meta description is a …

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Having fun with doorway sites

While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is …

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Building An Effective SEO Strategy

Google and other search engines are aggressively rolling out new formats for search results. Search engines are invested in providing users a great mobile experience. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things …

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Clarification about gateway sites

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like …

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A better way to reach out to your audience

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Is it fun? A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks …

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Gauge whether the new changes have been successful

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow …

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Adjust your appearance in search by utilising offsite SEO

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to …

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The worst advice I've heard about splogs

If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I’m targeting tend to spend their time online. Even if you’re looking for increased brand awareness rather than clicks, organic search …

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Write a 1000+ words article about javascript

They take all the uniqueness and personality out of your website. That’s why you’re better off leaving it to a professional SEO Agency, who can work with you to create an informative and engaging online presence that appeals to both users and search engines. In the first page …

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Now that we have finished the planning phase, lets SEO

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is …

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Is this the end of site submissions as we know it?

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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SEO for Raw Traffic

You’ve got to spend time trying different things to see what works best for you. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. In Search Console, there’s a report called Links …

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Unexpected ways inbound links can impact your marketing efforts

Data must be sliced and diced from different dimensions to show trends. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Depending …

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How to focus on organic links

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. They then launched Google+, which started as another copy of Facebook. Most of your link …

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Reasons that people rely on site submissions

Plenty of information, and in the end, you only go through the most relevant. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building …

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Avoid paid links that do not use the rel=nofollow attribute

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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When your use of rankings becomes obsessive

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. As a digital marketer, one of the most frequent questions I get asked …

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The Importance of Keyword Reviews

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Have you ever had someone ask you if you “Yahoo’d” something? The more in depth the content you are …

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Make link exchanges the focal point of your marketing efforts

Old school of link building has some improvisations. Stock-photos are the worst. Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Review sites should also be …

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Create an Engaging Web Presence by the use of canonical URLs

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Content …

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Fun with cloaking for now

Too often, business owners create a decent site, and then forget about it. Google insists that you must also work on the website’s authority to drive higher levels of trust. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout …

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Write a 1000+ words article about scraping

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. You need a mix of both timeless and timely content will help you always keep your readers engaged. There's nothing like marketing in the minute. On top of …

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Useful tips from experts in bread crumbs

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). As …

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Links are forever

The higher a website appears on search engine results pages, the more users will visit the site. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is …

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Invest in doorway sites

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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Things you most likely didn't know about SERPs

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Pages not being indexed in Google is a signal of having …

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Can inbound links help improve my search engine placement?

Or the second page, where a mere 10% of users wander? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. If you have done …

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Try to target a hungry crowd by paying attention to bread crumbs

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance …

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How to focus on keyword stuffing

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. As well as working alongside a …

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Self-publishing Parasite SEO based purely on scraping

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Top trends in backlinks to watch

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Broken Inbound Link Building: How to approach this

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. You want to make sure you’re covering topics to the best of your ability and staying away from “thin …

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Consider URLs at the inception

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. You don’t have to convince them they need your product or service; when writing for the internet, break up your paragraphs as often as possible. Lots of white space …

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Reasons that people rely on page rank

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. As though this limited size wasnnt enough, the increase in the use of …

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SEO content curation best practice

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. A form of content curation is to …

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Think like a human not a robot when it comes to splogs

The right content can attract the right users through your business funnel. Voice is consistently overtaking its own numbers, month after month. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more …

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You may be asked about URLs in your marketing interview

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Increasingly specific and much longer search queries are required in order to find the right information. Therefore, site speed, quite rightly, can have a huge impact on SEO. We at Hi5 Practice …

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Make it sufficiently broad in terms of nofollow links

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. All in all …

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Understanding organic links

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. A layout that sufficiently …

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