More focus is put on 301 redirects

It mostly depends on Seo factor which is highly influenced by changing in search engines. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. The authority of the domain …

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Now that we have finished the planning phase, lets SEO

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is …

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A few words on dynamic pages

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how …

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Consider googlebot crawlers at the inception

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the …

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Link building strategies

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. If none of those …

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Understanding CTR in relation to your marketing strategy

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. With that in mind, it is always best to create posts and articles which target different behaviours. Oftentimes, low-quality scraper …

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You don't need special search engine pages

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. SEO is the practice of providing your clients with information about your services digitally. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your …

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Measure and Improve by paying attention to LSI

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. On the other hand, if the site it's on seems suspicious, that's a good reason to try and …

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Think about web 2.0 from the start

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that …

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Succeeding in SEO means paying attention to RSS feeds

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. ocial Bookmarking is another great way …

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The hidden agenda of walled garden sites

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. If you want to increase your rank for your particular web …

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Is this the end of site submissions as we know it?

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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SEO for Raw Traffic

You’ve got to spend time trying different things to see what works best for you. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. In Search Console, there’s a report called Links …

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Unexpected ways inbound links can impact your marketing efforts

Data must be sliced and diced from different dimensions to show trends. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Depending …

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When auditing your site, take time to think about scraping

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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How to focus on organic links

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. They then launched Google+, which started as another copy of Facebook. Most of your link …

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How to survive your first encounter with gateway sites

Just imagine a fraction of those 14 billion searches happen for your business. This is one of the many reasons why trust between your businesses is so important. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal …

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Make link exchanges a priority

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Check the company’s reputation, have any of their clients had a Google penalty? These days Google rolls out several algorithm updates …

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Questions to ask about SERPs

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Digital marketing is not all about selling and purchasing of products and services. Only for marketing needs, different titles are resorted. Based on your business goals, searcher data, and …

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Reasons that marketers love inbound links

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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Reasons that people rely on site submissions

Plenty of information, and in the end, you only go through the most relevant. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building …

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The broken link-building method aided by cloaking

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. To include local SEO is now essential. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building …

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The worst advice I've heard about reporting

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts …

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Avoid paid links that do not use the rel=nofollow attribute

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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How to learn about 301 redirects in a few hours

A Google research recently revealed that four out of five users trust search engines for local searches Content must convey sentiment for people to be able to empathize and connect with it. It all starts with the quality of your own product or content. Create content that people will want …

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The broken link-building method aided by analysis

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not …

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What your mum didn't tell you about LSI

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google only show sitelinks for results when they think they’ll be useful to …

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Top trends in SEM to watch

These include paginated pages, categories, alphabetical, tags and search results). One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based …

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Can a techie truly understand web portals

To sum it up, SEO is difficult because search engines are always changing and updating. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Yes, “look and feel” is …

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The secret behind nofollow links

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. To increase the site speed, consider carrying a comprehensive Technical …

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When your use of rankings becomes obsessive

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. As a digital marketer, one of the most frequent questions I get asked …

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Things about organic links you have to experience yourself

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Improve engagement by utilising CTR

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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Reasons why you cannot learn long tail search well

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Font size …

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Things you most likely didn't know about search queries

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by …

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People still ask me about web portals and its importance today

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. While …

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Improve engagement by utilising doorway sites

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. If you need search engine optimisation help for …

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What your mum didn't tell you about keyword stuffing

However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. These can be a great way to structure content …

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Write a 1000+ words article about link bait

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Google RankBrain is perhaps the greatest invention/best …

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Backlinks, backlinks, backlinks!

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Watch out for tools that attempt to capriciously control your future, like how some CDN’s hijack one’s link-juice via overzealous subdomains. Sound SEO strategies aren’t susceptible to …

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The Importance of Keyword Reviews

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Have you ever had someone ask you if you “Yahoo’d” something? The more in depth the content you are …

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The hidden agenda behind analytics

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Failing that the data can do the talking. Users conduct an estimated 62,000 …

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The reason everyone loves indexed pages

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow …

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This story about social media will haunt you forever

Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what …

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The best advice I've listened to about nofollow links

Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: Planning keyword targets and goals together is of the utmost importance for all outbound communications. By default, WordPress uses the same Meta data stored in the header file (header.php) for each …

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