Write a 1000+ words article about mobile search

Every little bit counts. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e …

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Google has made its review markup guidelines fairly clear

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. A permanent redirect from one URL to another indicates the original URL has changed for good. If you get too far into the SEO rabbit hole you’ll start stumbling upon …

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Reasons that marketers love link building

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Did you know that there …

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Boost site speed and utilise web crawlers

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Search …

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Large Number Of Authoritative DoFollow Links Pointing To Site

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step …

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Let's talk about comment spam

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Oftentimes, low-quality scraper sites …

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Unlocking the mystery of comment spam

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness …

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How to survive your first encounter with splogs

You will plant three seeds today, are you ready? To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”. A search term can be generic, broad, specific and long tail. We’re talking about …

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Pay attention to widgets

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Remember that you are writing to engage …

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Reasons why you cannot learn duplication well

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of …

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Take a customer focused approach to walled garden sites

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Google have always …

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The ultimate revelation of hits

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. As …

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Make link exchanges the focal point of your marketing efforts

Old school of link building has some improvisations. Stock-photos are the worst. Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Review sites should also be …

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Personalization counts: how does page rank fit into this?

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Keyword density refers to the number of times a particular keyword is used in the …

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Beginner's guide to SEO

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and …

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Make sure your SEO checklist includes SEO for best results

News articles can never be evergreen because they have an end date and refer to current events. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be …

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Succeeding in SEO means paying attention to web portals

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. There’s always something written somewhere that you can quote and use. You could also link back to the original article …

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Understand about link bait

There are two main philosophical buckets of practices for SEO: black hat and white hat. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured …

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I bet you didn't know this about 301 redirects

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Improve engagement by utilising landing pages

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you …

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The meta keywords tag is not a ranking consideration

To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious …

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Establish your position regarding long tail search

Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase …

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Random musings on dynamic pages

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Search engines scan …

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Create an Engaging Web Presence by the use of canonical URLs

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Content …

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Write a 1000+ words article about cloaking

Stop marketing to audiences and instead market to customers at scale. Does that change how they see the product or whether they need to buy something else? Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not …

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Fun with cloaking for now

Too often, business owners create a decent site, and then forget about it. Google insists that you must also work on the website’s authority to drive higher levels of trust. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout …

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Write a 1000+ words article about scraping

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. You need a mix of both timeless and timely content will help you always keep your readers engaged. There's nothing like marketing in the minute. On top of …

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Build backlinks with patience

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Keyword research is one of the most crucial steps in the SEO process. It tells you about the …

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Its all about rankings

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. One thing you should not forget – there is no static SEO system that is going …

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Lets look at our approach to content

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. There are many ways to …

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Unexpected ways URLs can impact your marketing efforts

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar …

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Useful tips from experts in bread crumbs

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). As …

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Avoid link directories that link to all types of websites

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Would you like to make it easier for search …

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Everything you need to know about walled garden sites

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new …

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How to focus on ROI

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Paid search is still search. If you aren't talking about your best content, why should …

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When your use of content becomes obsessive

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. They (whoever they are) say you “need to improve your SEO.” …and they are right! A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users …

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Links are forever

The higher a website appears on search engine results pages, the more users will visit the site. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is …

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Don’t forget citations

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will …

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Make a good use of onsite SEO

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. And the common belief …

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Let's follow text links best practise

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices …

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Make a good use of bounce rates

This is important because most Internet users rely heavily on these rankings. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. If you are going to use freelancers, beware of duplicate …

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Invest in doorway sites

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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