Things you most likely didn't know about SERPs

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Pages not being indexed in Google is a signal of having …

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Can content really make a difference?

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Change is the only constant you can count on in …

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Can inbound links help improve my search engine placement?

Or the second page, where a mere 10% of users wander? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. If you have done …

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Having fun with CTR

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Things your competitors know about stickiness

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

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Try to target a hungry crowd by paying attention to bread crumbs

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance …

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The benefits of mobile search to your search marketing strategy

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Here’s the …

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Find a simple guide to conversion rates and read up about it

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. While it is …

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Maybe site submissions will be a thing of the past

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Spend some time to get to know the people who consistently …

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Be mindful of keyword stuffing

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one …

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How to focus on keyword stuffing

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. As well as working alongside a …

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Lets look at our approach to analytics

Do they go back to Google and try another website? Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Corporate communications like …

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Self-publishing Parasite SEO based purely on scraping

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Find a simple guide to bounce rates and read up about it

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. This is very similar to duplicate content, however it manifests itself in a different way. Where you’ll need to cruise for …

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Only build citations for real physical locations

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will …

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Top trends in backlinks to watch

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Its all about CTR

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst …

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What does a mobile crawl of your website look like?

The data and metrics are valuable because they give you insight into your customers: If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Multiple tracking studies have shown that we …

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Broken Inbound Link Building: How to approach this

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. You want to make sure you’re covering topics to the best of your ability and staying away from “thin …

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Consider URLs at the inception

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. You don’t have to convince them they need your product or service; when writing for the internet, break up your paragraphs as often as possible. Lots of white space …

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Write a keyword-rich introduction about googlebot crawlers

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Building backlinks for a particular keyword through different off page techniques …

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Aligning your goals in relation to onsite SEO

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. SEM and SEO can be difficult topics to understand. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines …

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A great first step in the goal-articulation process

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page According to similar web mobile now drives 56% of all traffic …

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Audit your profile, looking for issues with regards to anchor text

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Many details are involved in good SEO, from …

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Number of backlinks to the domain

Strategically written website copy includes well-thought-out internal links and calls to action. For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Once the searcher lands on your page and confirms the content will satisfy the search, make sure …

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Reasons that people rely on page rank

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. As though this limited size wasnnt enough, the increase in the use of …

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SEO content curation best practice

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. A form of content curation is to …

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Tell me more about quality

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name …

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Think like a human not a robot when it comes to splogs

The right content can attract the right users through your business funnel. Voice is consistently overtaking its own numbers, month after month. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more …

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You may be asked about URLs in your marketing interview

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Increasingly specific and much longer search queries are required in order to find the right information. Therefore, site speed, quite rightly, can have a huge impact on SEO. We at Hi5 Practice …

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The benefits of rankings to your search marketing strategy

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. When creating new content ask yourself: what the goal of that content is? What information do …

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Make it sufficiently broad in terms of nofollow links

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. All in all …

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Planning is a crucial part of any SEO campaign

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Bucket brigades based on duplication

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for …

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