Having fun with doorway sites

While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is …

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Building An Effective SEO Strategy

Google and other search engines are aggressively rolling out new formats for search results. Search engines are invested in providing users a great mobile experience. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things …

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Establish your position regarding static pages

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on …

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Remember that RSS feeds make the web go round

They try to discover the way each search engine works, and learn the popular keywords people search for. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

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Here's what industry insiders think about authority sites

Hashtags can really help to expand the reach of your tweets and help you to get more followers. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is …

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Understanding CTR in relation to your marketing strategy

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. With that in mind, it is always best to create posts and articles which target different behaviours. Oftentimes, low-quality scraper …

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What your mum didn't tell you about LSI

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google only show sitelinks for results when they think they’ll be useful to …

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Can a techie truly understand web portals

To sum it up, SEO is difficult because search engines are always changing and updating. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Yes, “look and feel” is …

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What your mum didn't tell you about keyword stuffing

However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. These can be a great way to structure content …

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The Importance of Keyword Reviews

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Have you ever had someone ask you if you “Yahoo’d” something? The more in depth the content you are …

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Unlocking the mystery of comment spam

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness …

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Reasons why you cannot learn duplication well

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of …

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Write a 1000+ words article about scraping

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. You need a mix of both timeless and timely content will help you always keep your readers engaged. There's nothing like marketing in the minute. On top of …

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Useful tips from experts in bread crumbs

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). As …

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Links are forever

The higher a website appears on search engine results pages, the more users will visit the site. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is …

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Make it sufficiently broad in terms of nofollow links

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. All in all …

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Adjust your appearance in search by utilising plugins

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. In fact, if you overuse keywords, you’ll be …

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