How to focus on landing pages

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Depending on what visitors are searching, you will get the …

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Everything you need to know about splogs

Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Stop buying links in an attempt to fool Google and get …

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The steps needed for putting cloaking into action

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a …

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Be mindful of link exchanges

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Using traffic estimation tools in conjunction with bread crumbs

The strongest SEO programs are organized machines running in concert with the marketing and development departments. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html …

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Boost site speed and utilise Google algorithms

If so, your website might be running the risk of cloaking and could get penalized and even banned. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. It mostly depends on Seo factor which is highly influenced by changing in search engines. Web spiders, also …

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Expand your inbound links as necessary

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. The purchase cycle can sometimes involve a large …

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Repurpose old html

With a global economy more businesses are going online now. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. With the …

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A few words on dynamic pages

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how …

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Consider googlebot crawlers at the inception

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the …

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Make link exchanges a priority

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Check the company’s reputation, have any of their clients had a Google penalty? These days Google rolls out several algorithm updates …

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Write a 1000+ words article about link bait

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Google RankBrain is perhaps the greatest invention/best …

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Backlinks, backlinks, backlinks!

Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Watch out for tools that attempt to capriciously control your future, like how some CDN’s hijack one’s link-juice via overzealous subdomains. Sound SEO strategies aren’t susceptible to …

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The reason everyone loves indexed pages

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow …

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I bet you didn't know this about 301 redirects

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Make a good use of onsite SEO

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. And the common belief …

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The benefits of mobile search to your search marketing strategy

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Here’s the …

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Find a simple guide to bounce rates and read up about it

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. This is very similar to duplicate content, however it manifests itself in a different way. Where you’ll need to cruise for …

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Bucket brigades based on duplication

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for …

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Keep an eye on impressions

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic …

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