Consider trust rank at the inception

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible …

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Be mindful of long tail search

While it’s tempting to bribe your way into credibility, it’s dangerous. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. The key to growth is to set …

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Create a search marketing strategy based on keyword density

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. In order to get the authoritative links …

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How to learn about 301 redirects in a few hours

A Google research recently revealed that four out of five users trust search engines for local searches Content must convey sentiment for people to be able to empathize and connect with it. It all starts with the quality of your own product or content. Create content that people will want …

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The broken link-building method aided by analysis

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not …

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The hidden agenda behind analytics

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Failing that the data can do the talking. Users conduct an estimated 62,000 …

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How to survive your first encounter with splogs

You will plant three seeds today, are you ready? To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”. A search term can be generic, broad, specific and long tail. We’re talking about …

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Don’t forget citations

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will …

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Having fun with CTR

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Self-publishing Parasite SEO based purely on scraping

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Its all about CTR

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst …

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