Education is the best legacy when it comes to inbound links

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Competition is cutthroat and new platforms are constantly emerging. If your meta description is a …

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Concentrate on actionable anchor text

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are …

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Gauge whether the new changes have been successful

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow …

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Understanding SEO

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google reported …

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Don’t forget site submissions

It’s like riffing to your favorite jam on the radio and creating your own silly songs. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie …

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Google ranking factors can be affected by quality

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that …

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You don't need special search engine pages

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. SEO is the practice of providing your clients with information about your services digitally. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your …

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Reasons that people rely on site submissions

Plenty of information, and in the end, you only go through the most relevant. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building …

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People still ask me about web portals and its importance today

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. While …

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Improve engagement by utilising doorway sites

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. If you need search engine optimisation help for …

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The best advice I've listened to about nofollow links

Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: Planning keyword targets and goals together is of the utmost importance for all outbound communications. By default, WordPress uses the same Meta data stored in the header file (header.php) for each …

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Google has made its review markup guidelines fairly clear

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. A permanent redirect from one URL to another indicates the original URL has changed for good. If you get too far into the SEO rabbit hole you’ll start stumbling upon …

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Beginner's guide to SEO

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and …

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Succeeding in SEO means paying attention to web portals

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. There’s always something written somewhere that you can quote and use. You could also link back to the original article …

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Improve engagement by utilising landing pages

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you …

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Everything you need to know about walled garden sites

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new …

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When your use of content becomes obsessive

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. They (whoever they are) say you “need to improve your SEO.” …and they are right! A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users …

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Audit your profile, looking for issues with regards to anchor text

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. Many details are involved in good SEO, from …

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Understanding organic links

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. A layout that sufficiently …

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Why are search queries so popular?

The cornerstone of a successful organic search campaign has always been technical SEO. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely …

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