Is this the end of site submissions as we know it?

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Reasons that marketers love inbound links

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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The worst advice I've heard about reporting

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts …

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When your use of rankings becomes obsessive

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. As a digital marketer, one of the most frequent questions I get asked …

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Make sure your SEO checklist includes SEO for best results

News articles can never be evergreen because they have an end date and refer to current events. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be …

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Fun with cloaking for now

Too often, business owners create a decent site, and then forget about it. Google insists that you must also work on the website’s authority to drive higher levels of trust. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout …

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Be mindful of keyword stuffing

Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one …

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How to focus on keyword stuffing

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. As well as working alongside a …

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Lets look at our approach to analytics

Do they go back to Google and try another website? Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Corporate communications like …

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It is inevitable that some of your efforts will fail

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. When people search for information online, they’re looking for content that will satisfy whatever need they may have. Much of the time, it makes sense for the search engines …

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