Clarification about gateway sites

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like …

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Pick a Keyword to Target

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. After implementing any SEO technique, you need to monitor your efforts. As there are so many competitive businesses and niche markets …

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Search Engines- Helping us since ages!

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their …

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Establish your position regarding social media

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for …

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When auditing your site, take time to think about scraping

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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The broken link-building method aided by cloaking

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. To include local SEO is now essential. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building …

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Avoid paid links that do not use the rel=nofollow attribute

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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Reasons why you cannot learn long tail search well

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Font size …

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Take a customer focused approach to walled garden sites

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Google have always …

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Establish your position regarding long tail search

Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase …

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Unexpected ways URLs can impact your marketing efforts

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar …

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Reasons that people rely on page rank

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. As though this limited size wasnnt enough, the increase in the use of …

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SEO content curation best practice

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. A form of content curation is to …

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Think like a human not a robot when it comes to splogs

The right content can attract the right users through your business funnel. Voice is consistently overtaking its own numbers, month after month. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more …

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A do-it-yourself guide to authority sites

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. And for that, you need to correctly optimize the page …

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Take care when dealing with plugins

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and …

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