Pay attention to page rank

What are little known facts that a shopper for that product or service should know? These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. Having links from more popular websites carry more weight than less …

more ...

Tactics around blogs

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. The easiest way to find out what search engines have learned about searcher …

more ...

Think about web 2.0 from the start

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that …

more ...

Unexpected ways inbound links can impact your marketing efforts

Data must be sliced and diced from different dimensions to show trends. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Depending …

more ...


Large Number Of Authoritative DoFollow Links Pointing To Site

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step …

more ...

Personalization counts: how does page rank fit into this?

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Keyword density refers to the number of times a particular keyword is used in the …

more ...

Understand about link bait

There are two main philosophical buckets of practices for SEO: black hat and white hat. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured …

more ...

Write a 1000+ words article about cloaking

Stop marketing to audiences and instead market to customers at scale. Does that change how they see the product or whether they need to buy something else? Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not …

more ...

Build backlinks with patience

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Keyword research is one of the most crucial steps in the SEO process. It tells you about the …

more ...

Its all about rankings

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. One thing you should not forget – there is no static SEO system that is going …

more ...


Things your competitors know about stickiness

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts …

more ...

Broken Inbound Link Building: How to approach this

Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. You want to make sure you’re covering topics to the best of your ability and staying away from “thin …

more ...

Planning is a crucial part of any SEO campaign

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

more ...

Expand your URLs as necessary

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Measure and monitor what is working and update your strategy on the fly. Basically, if search engines don’t understand your pages, those pages will fall out of the …

more ...

Bucket brigades based on rankings

Optimizing page titles for search is best done finding a balance between volume and intent. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated …

more ...

This year will be the year of mobile search

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. In order to …

more ...