The hidden agenda of walled garden sites

Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally. They don’t need search engines to find each …

more ...

Lets look at our approach to splogs

Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink …

more ...

Questions to ask about SERPs

These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Digital marketing is not all about selling and purchasing of products and services. Only for marketing needs, different titles are resorted. Based on your business goals, searcher data, and …

more ...

Top trends in SEM to watch

These include paginated pages, categories, alphabetical, tags and search results). One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based …

more ...

The secret behind nofollow links

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. To increase the site speed, consider carrying a comprehensive Technical …

more ...

Things about organic links you have to experience yourself

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

more ...

This story about social media will haunt you forever

Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what …

more ...

Make link exchanges the focal point of your marketing efforts

Old school of link building has some improvisations. Stock-photos are the worst. Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Review sites should also be …

more ...


Can content really make a difference?

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Change is the only constant you can count on in …

more ...

Can inbound links help improve my search engine placement?

Or the second page, where a mere 10% of users wander? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. If you have done …

more ...



Consider URLs at the inception

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. You don’t have to convince them they need your product or service; when writing for the internet, break up your paragraphs as often as possible. Lots of white space …

more ...


Wait. Is duplication really that simple?

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. The best …

more ...