My thoughts on sitemaps

For example, imagine that you have a technical product in the B2B (business to business) space. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place …

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Measure and Improve by paying attention to LSI

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. On the other hand, if the site it's on seems suspicious, that's a good reason to try and …

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Succeeding in SEO means paying attention to RSS feeds

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. ocial Bookmarking is another great way …

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SEO for Raw Traffic

You’ve got to spend time trying different things to see what works best for you. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. In Search Console, there’s a report called Links …

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Improve engagement by utilising CTR

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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Reasons that marketers love link building

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Did you know that there …

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Random musings on dynamic pages

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Search engines scan …

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Create an Engaging Web Presence by the use of canonical URLs

Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Content …

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Avoid link directories that link to all types of websites

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Would you like to make it easier for search …

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Try to target a hungry crowd by paying attention to bread crumbs

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance …

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Find a simple guide to conversion rates and read up about it

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. While it is …

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What does a mobile crawl of your website look like?

The data and metrics are valuable because they give you insight into your customers: If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Multiple tracking studies have shown that we …

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Tell me more about quality

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name …

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You may be asked about URLs in your marketing interview

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Increasingly specific and much longer search queries are required in order to find the right information. Therefore, site speed, quite rightly, can have a huge impact on SEO. We at Hi5 Practice …

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The benefits of rankings to your search marketing strategy

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. When creating new content ask yourself: what the goal of that content is? What information do …

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